![]() It’s not throwing around data and metrics just for the heck of it instead, it keeps the spotlight on the users themselves and focuses on the parts of the Spotify experience which users genuinely value.įor many of us, music is a big fixture of our self-concepts, and a core part of Spotify’s value as a service is that it provides a venue for identity exploration and discovery. Spotify Wrapped is decidedly an example of personalization done right. (TDL staff writer Preeti Kotamarthi has detailed the do’s and don’ts of personalization here.) Good personalization meaningfully improves the user’s experience in one way or another bad personalization can annoy them, creep them out, or even make them feel they’ve been stereotyped. In the age of big data, personalization has quickly become a must-have for tech products. 2 The tweets below are only a drop in the tsunami of content produced about Wrapped each year. 1 Wrapped has been described as a “best-in-class marketing campaign,” won multiple Webby awards, and is constantly being used as a case study of how to market successfully in the digital age. In 2020, Spotify downloads increased by 21% in the first week of December, and 90 million people engaged with the campaign that year. Since its inception, the campaign has become an event in its own right, and has proven very successful in promoting Spotify as a platform. I don't think my Spotify Wrapped should be completed without those artists that I heard on repeat that month and my total listens being reached to greater than 20,000 minutes as of November 2021.In case you’ve somehow missed the boat on this cultural phenomenon, Spotify Wrapped is an annual campaign where users of the music-streaming platform can view a dolled-up summary of their listening data over the past year, set to snippets of their favorite tracks. The 2021 version also includes new features such as personalized audio “auras” (a visual representation of one’s musical personality, akin to what would happen if you spilled some watercolor paint everywhere and took a blurry photo of the result), quizzes about the user’s own listening habits (“True or false: BTS was your most-binged artist”), and more. ![]() Arctic Monkeys, Baker Grace, BTS, Jeff Buckley, ODESZA, and thenewno2). ![]() my guess is that either alternative rock or modern rock is probably much higher now than lofi chillhop), and I listened to a few artists on repeat that month who are not my top artists from Spotify Wrapped (i.e. I also would like my November 2021 data included on my Wrapped for several reasons: my listening habits have increased much more significantly that month than the first ten months, my top music genres are most likely much more different and accurate that month than the first ten months (e.g. It would have reached 20,000 if my November 2021 data is included on my Spotify Wrapped. I would like to see my 2021: The Movie story on my Spotify Wrapped so I could share it to social media and save it on my phone. Is that because it is not available for Android users? Or is it because the number of stories ran out of room on my Spotify Wrapped? Or is it because I don't have enough minutes of total listening on Spotify as of October 2021? I have 19,557 minutes of total listening on Spotify this year as of October 2021. I am very disappointed that I can't find my 2021: The Movie story on my Spotify Wrapped but my audio aura and podcast stories are available.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |